As I reported earlier, current MI-3 Congressman Justin Amash is probably on the verge of reporting a large fund raising quarter to end 2013 of between $250,000 and $300,000 based on his two day money bomb of $100,000. It will give him a nice war chest to go along with the recent Club for Growth attack ads on his former East Grand Rapids school board challenger for the GOP primary.
It is up to Ellis to respond and keep pace with Amash. Ellis had seven prominent businessmen from the district commit to support him financially. Their contribution would be about $72,000. One would assume if Ellis is to be viable he will have to show that he has support from many more than those seven businessmen. Anything less than $200,000 in individual contributions (not money from Ellis himself) has to be an absolute minimum which is still less than twice what he should get from those seven individuals alone.
The mandatory reporting period is coming up in a few weeks (mid-February). I expect Ellis to report a big number but much of it will be inflated by self-funding. The key number to pay attention to is the individual donation amounts. Drawing significant local support will be critical to his viability in the eyes of national donors and lobbying money (PACs). If he can only raise money by self-funding, his campaign will be over before it really begins and he will have seven businessmen with a serious case of buyer's remorse.